Based on our observations of others who have started these kinds of businesses, one of the challenges of growing this specific kind of multinational venture, is that from the beginning you are involving the hearts and livelihoods of artisans who are trusting some of their livelihood in your vision. This is usually a highlight of the business, as the potential to positively engage the community can be incredibly fulfilling. However, it can also make the inevitable ups and downs that much more emotional.
This business model has a lot of rewards to offer. The multinational entrepreneur gets to share their love of traditional handiwork from their country, in a way that also represents the modern heartbeat of their people. The high quality of the items can demand a higher margin, which is important to the financial sustainability of these businesses where the clientele tends to be more niche. The best of these businesses contribute in powerful ways to the fair development of the artisan community in the origin country. What's not to love?
Abai, sincere congratulations on today's Grand Opening. May you be very successful, and may all of the communities that your venture touches grow in prosperity and style!