Alpha is the financial equivalent of the more literary term "je ne sais quoi"- an elusive, hard to pin down factor that makes something exceptional.
There are plenty of reasons to consider expanding your company into Georgia, or making an investment there part of your international portfolio. Some of these reasons include an improving economy, security of nation, and dramatic improvements in international rankings in key areas such as governance and corruption.
Let's be honest though- at the end of the day, when making company strategy, you are going to have a few countries that make the short list. At this point, I want you to consider that when you can monitor your investment or company expansion closely and with great interest, the chances of achieving alpha returns improve dramatically.
When you have a great experience working in Georgia on a professional and personal level, you will want to keep going back. The hospitality of Georgians is legendary for a reason. And their propensity for the arts which seems to flourish in every nook and cranny of this beautiful country, will simply bring joy to your heart.
I had the opportunity to go to Georgia a decade ago and it is one of my fondest memories. I recently wrote a proposal for an entrepreneur who needed business expansion services for his venture into Georgia, and I dramatically cut our fees just in hopes that I would have a professional opportunity to return to this lovely country.
Whether you use a technical financial term like alpha, or simply say that one manages better when happy, it means the same thing- higher returns on your investment.
We would like to thank H.E. Giorgi Tsikolia, the Deputy Chief of Mission of the Embassy of Georgia, for hosting the Wharton Club of DC in a beautiful reception this past Monday. We all enjoyed the opportunity to learn more about doing business in Georgia.
The Wharton Club of DC is open to business professionals and entrepreneurs of all backgrounds. As International Chair, I have the honor of organizing events like this one, with the help of other club members and the generosity of our esteemed hosts. Hope to see you at our next event!