I'm finally starting to understand the value of authenticity in being an entrepreneur. If you are going to make something out of almost nothing but your own vision, that vision better be sharp, relentless, and thoroughly consistent. That is the only way that you will be able to run for miles and years on it.
If you are not running based on your authentic passions, talents, and values, then soon your mask will fall, and your consistency will be that of humpty dumpty fallen off of a wall. If you are like me, you do not have any king's horses or king's men to clean up those kinds of messes in your business.
I have not always known in what direction SH International would take me in, but the core has always been consistently about exploring how to build multinational businesses even with limited resources. Because that's a reflection of what I am- a frugal business woman who loves exploring the world, doing business, and making friends along the way.
As a result, while SH International has pivoted several times in the details, the overall trajectory has remained consistent. This has enabled us to build a strong foundation while still retaining a creative outlook and ability to experiment.
What does authenticity mean to you?