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A Leap of Faith into Emerging Markets

3/23/2015

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Companies that are able to take a calculated leap of faith are entrepreneurial and agile. Those are exactly the kind of clients that are best suited for emerging markets expansion. They have the capacity to work with an ever-evolving market strategy and extremely dynamic market conditions.

Sometimes potential clients look at our case studies and say, “Well those look like large companies, we are not capable of being in their shoes.” While some of our clients are in fact large conglomerates, other clients start very small. Since we offer success-weighted payment plans, we are truly enabled to work with companies of all sizes.

The truth is that size is not the defining issue when it comes to our clients. Large conglomerates can sometimes have very little experience or potential outside of the US, while small entrepreneurial companies can have sales in many different countries. The profile of the company that will be successful expanding into emerging markets is much more nuanced.
Read more about what we look for.

One of our smaller clients has staff of around five and revenues of barely a million USD. Opening up the entire Middle East market for this brand was an entrepreneurial coup that we are all proud of and energized by. What could be more thrilling than actualizing a wildly ambitious global vision?

Since then, this client is opening up other global markets such as in Latin America with much more ease. This is natural, as they have proven their global value proposition, and dramatically increased global market awareness. In short, our engagement with them revolutionized their entire corporate growth trajectory.

Is your company agile, and able to think and act entrepreneurially? Are you ready to take a leap of faith in your company’s global potential? By working with SH International, you will be taking a calculated leap of faith backed by our emerging markets expertise and proven ability to successfully implement.


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